Reinventing the Millbrook TikTok
During his boarding school search, Eric sought the most authentic, student-generated perspective on life at the schools he was considering. His takeover of Millbrook’s TikTok yielded fun and informative videos everyday Millbrook student life. Over his two months at the helm, the account grew from 400 followers to nearly 9000, with multiple videos getting millions of views. Eric’s engaging posts have been a boon for prospective students and the admission department, garnering many inquiries and follows.